Retail displays are everyday works of art. Taking a concept off the page, the shelf or the clothes rail and turning it into an interactive experience is no mean feat.
Here at Vism, we work closely with installation professionals from all walks of life and jump at the chance to celebrate their work when we can. Here’s our round-up of the top 5 retail displays and installations for spring/summer 18, and what makes them so great.
- Ted Baker – Barcelona El-Prat Airport
Ted Baker recently opened their very first airport store in Barcelona’s El-Prat airport. The European team at Ted Baker revealed that the design concept was a “nod to travel”, and played on themes of time, time zones and the moon. Their aim was to create a space that captured the “quirky and adventurous DNA” of the Ted Baker brand. Mission accomplished!
- Selfridges – Eye See Campaign
The display utilised several windows, each themed around a different eye-related idiom and styled in a vibrant tropical colour palette, in-keeping with the season.
Bat Your Eye Lashes
Eye of the Tiger
- #MKGO Graffiti for Michael Kors – Harlequin Design
Harlequin Design recently helped Michael Kors launch their #MKGO limited edition capsule series with fresh displays in over 100 stores. The first capsule collection, titled Graffiti, explores the connection between street art and fashion. The monochrome graffiti print of the collection is carried through into the installation, with bold graphic designs and 3D sunglasses.
- JOSEPH – Harlequin Designs
Fashion retailer JOSEPH also chose to team up with Harlequin Design, continuing their 5-year partnership to create a monochromatic display at the flagship store on Sloane Avenue. Spots mix with stripes to complement Joseph’s pre-AW18 collections.
- Napapijri – StudioXAG
StudioXAG stepped in to help Napapijri turn their Shoreditch pop-up into a “verdant wonderland” as part of their SS18 Out of Nowhere campaign. The shop fit is a perfect match for the premium Italian fashion brand, who value the opportunity to transcend labels and want to take customers on an “unexpected journey into nature and creativity”.
Do you have a favourite SS18 retail display? Leave a comment and tell us what you love about it.